• Nepal
  • Kathmandu
  • Pokhara
  • Laos
  • Luang Prabang
  • Pakse
  • Phonesavanh
  • Vientiane
  • Indonesia
  • Bali
  • Yogyakarta
  • India
  • Jaipur
  • Pondicherry
  • Udaipur
  • Philippines
  • Cebu
  • Thailand
  • Bangkok
  • Chiang Mai
  • Chiang Rai
  • Cambodia
  • Battambang
  • Phnom Penh
  • Siem Reap
  • Myanmar
  • Yangon
  • Vietnam
  • Hanoi
  • Ho Chi Minh City
  • Hoi An
  • Hue
  • Sapa
  • Malaysia
  • Kuala Lumpur

Privacy Statement
Date of last revision: May 22nd, 2018

Welcome to Backstreet Academy! 

Backstreet Inc Pte. Ltd. (“Backstreet Academy, “we”, “us” or “our”), in Singapore, maintains the website at https://www.backstreetacademy.com (the “Site”) and provides related services (collectively, such services, including any new features and applications, and the Site, the “Services”). We have developed this privacy statement (as updated and amended from time to time, this ‘Privacy Statement’) to explain how we collect, use, communicate and disclose certain information. 


Information Collected and How it is Used

Personal Information. Backstreet Academy collects Personal Information from you when you voluntarily provide such information through the Services (e.g., purchase an experience, utilize messaging services, register for email or contact us with inquiries). Backstreet Academy does not sell or disclose your Personal Information for third party marketing purposes without your explicit consent or authorization.

From time to time, Backstreet Academy may engage in business partnerships that require us to collect information on the referring website (or co-branded landing page) that directed you to our Site and, if you purchase an experience, to associate some of your Personal Information and your purchase with the referring website or co-branded landing page (in which case we will consider the referring website or co-branded landing page to be your Personal Information as well).

Non-Personally Identifiable or Aggregated Data. When you interact with Backstreet Academy through the Services, Backstreet Academy automatically receives and records certain Non-Personally Identifiable Information, including your IP address, browser type, access times and the pages you request. Backstreet Academy may use such information to track, for example, the total number of visitors to the Site, the number of users who visit each page of the Site, the domain names of our users’ Internet service providers and how our users use and interact with the Services. Also, we may anonymize compile and aggregate Personal Information into Non-Personally Identifiable Information.

We may use information we collect from or about you to:

- Allow the Experience Provider, directly, or through a Host, to contact you or otherwise fulfill the Experience you purchased through the Site or our Parent Company’s Site;

- Administer your account and provide you with Services and customer support;

- Tailor the features, content, performance and support of the Site or Services to you;

- Provide you with personalized ads and offers for products and services from us and our Affiliates and Business Partners;

- Perform analytics and conduct customer research;

- Respond to your requests, resolve disputes and/or troubleshoot problems;

- Verify your compliance with your obligations in our Terms of Use;

- Improve the quality of the Site and the Services


Use of Cookies

In order to make www.backstreetacademy.com work properly and to maximise your experience interacting with the website, we place small data files called cookies on your device. A 'cookie' is a small text file that we save on your device when you visit the website (like most websites do). It allows the website to remember your preferences such as login and language selection for a fixed period of time. This makes it easier for our users so that you don't have to always re-enter your choices every time you visit the site. 

Cookies by Backstreet Academy are stored by Backstreet Academy between 3 months to 2 years after which you will be ask for your consent to place a new cookie on your device. However, at any point you can remove/disable cookies from your device (we have a detailed explanation below on how this can be done), however, this may affect your user experience on the website. 

How Backstreet Academy uses cookies

We uses two kinds of cookies on our website: 
1. Authentication cookies
2. Third party cookies

1. Authentication cookies

When you 'Sign up' to create an account with us, we generate a cookie whose sole function is to determine whether you are signed in or not on your future visits to the website. If our website detects that you have a cookie stored then it ensures that you are already logged in without having to key in your login details again. 

If you shut down your computer or you close your browser, the cookie gets deleted. 

2. Third party cookies

In addition to our own cookies, we also work with reputable companies like Google and Facebook to analyse and gather anonymous data on how our website is used so that we can deliver the best possible experience to our users. 

These third party services place their own cookie to make their services work or to customise the application for you. Our website cannot access the cookies stored by these third party services nor can other  services/organisations access cookies used on our website. 

Below are a list of third party services we use and an explanation about how we use them:

Note: Anonymous data means a data point that is not associated with any identifiable user data such as name, email address etc. 

a. Google Analytics
Google Analytics allows us to track anonymous data. For example, Google Analytics helps us gather anonymous data on the number of visitors on the website, how often they visit the website, their geographical location and events such as clicks, purchases etc. This helps us to determine how our website is being used and improve on the user's experience. 

You can read more about Google Analytic's privacy policy. 

b. Visual Web Optimizer
Visual Web Optimizer (VWO) is used to collect anonymous data that allows us to improve and enhance the user experience on the website by performing A/B testing on the website. An example of an A/B test would be to determine whether: visitors prefer the colour of the 'Book Now' button to be green or yellow. VWO's service help us to gather anonymous data to determine such preferences of users so that we can create the best possible experience for our users. 

You can read more about VWO's privacy policy. 

c. Zopim
Zopim is the service we use for our live chat support. Zopim"s cookies sotre information about your information shared when you initiate a live chat with a Backstreet Academy Customer Service rep, thus saving your time by eliminating the need to repeatedly entering the same information. 

You can read more about Zopim's privacy policy. 

d. PostAffiliatePro
Backstreet Academy's affiliate program is run on Post Affiliate Pro (PAP). PAP places cookies on the website to track traffic from unique affiliates who advertise Backstreet Academy on their websites. For example, a travel blogger who has done an activity with Backstreet Academy and also an affiliate may have article reviewing his/her experience with us. A link on the blog that redirects to Backstreet Academy then initiates a cookie creation by PAP.

You can read more about PAP's privacy policy.  

e. Facebook's retargeting cookies
We use Facebook Pixels to serve you advertisement regarding the products that we offer on the Facebook platform. The anonymous cookie placed by Facebook tracks if you have visited our website and shows you ads if you are also using Facebook from the same browser and subsequently from other devices and browsers. 

You can read more about Facebook's privacy policy. 


How do I turn cookies off?

It is typically possible to set your browser from accepting cookies or removing them. All modern websites support this function which you can find on their settings page. The following links below might be helpful to access the cookie setting function on your browsers: 

Cookie setting guide to Internet Explorer
Cookie settings guide to Firefox
Cookie settings guide to Chrome
Cookie settings guide to Safari

You can also visit aboutcookies.org or allaboutcookies.org to find out more about how you can control cookies on your browser. 

If this section still does not provide the information you were looking for, or you have any further questions about the use of cookies on the Backstreet Academy website, please email dataprotection@backstreetacademy.com


Host Profiles

If you host an Experience that is featured on the Site the Profile you create, including any Personal Information, will be publicly displayed on the Site. Backstreet Academy users and Customers may use information about our Hosts featured on our Site and may publicly comment about the Experiences they offer. Backstreet Academy does not control our Customers’ or users’ use of Host profile data or any other publicly available information.

Social Networking Services

Social Networking Services. We offer social networking users, such as Facebook users, the opportunity to interact with friends and to share on social networks. By logging into a social network through the Site, you grant us permission to access all of the elements of your social network profile information that you have made available to be disclosed and to use it in accordance with the social network’s terms of use and this Privacy Statement. For example, when you click “Connect” to grant Backstreet Academy access to your Facebook account, we will import your name and other information from your Facebook account that you have elected to disclose, or are required, by the terms of your agreement with Facebook, to make public. Similarly, if you have a Facebook account, when you click “Like”, you grant us permission to post information to your Facebook account. Please refer to the privacy settings in your Facebook or other social network account for information about what data is shared with Backstreet Academy and other connected applications and to manage the data that is shared through your social network accounts, including information about your activities on our through our Site. You can revoke our access to any social network at any time by amending the appropriate settings from within your social network account.

Disclosure of Your Personal Information to Third Parties

In certain circumstances, certain of your Personal Information may be available to, or shared without further notice to you, as set forth below:

Experience Providers. If you purchase an Experience, as part of that transaction, your full name, as provided and available through your Backstreet Academy user profile will be available to the Experience’s Host and Experience Provider as well as other Backstreet Academy users. You agree that although we contractually limit how Experience Providers and Hosts may use Backstreet Academy Customers’ Personal Information, we cannot control or be liable for any use of your Personal Information by Experience Providers, Hosts or other Customers of the same Experience.

Business Transfers. Backstreet Academy or its Parent Company may choose to engage in certain business transactions, such as buying or selling assets. In the event of such a transaction, we may disclose your Personal Information to parties or prospective parties to those transactions

Vendors. Backstreet Academy or its Parent Company may hire other companies to perform certain business-related functions on behalf of Backstreet Academy (“Vendors”). Examples of such functions include processing email or other communications, maintaining databases and processing payments. When Vendors work on our behalf, they are only provided with information necessary to perform their specific function and are required to treat any Personal Information they process as a service provider to Backstreet Academy in accordance with terms that are consistent with this Privacy Statement.

Legal Requirements. Backstreet Academy may disclose your Personal Information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect or defend the rights or property of Backstreet Academy, (iii) investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person or the public, violations of Backstreet Academy’s Terms of Use, or (iv) protect against legal liability.

With Your Consent. Backstreet Academy may disclose your Personal Information with Business Partners with your consent. For example, but without limitation, if you elect to participate in a co-branded promotion or enter a contest or sweepstakes, Personal and Non-Personal Information that you may provide in that context will be shared as disclosed in the context of its collection.

Backstreet Academy also may share Non-Personally Identifiable Information in its discretion, including with its Parent Company, Affiliates, Vendors, and Business Partners. Backstreet Academy may also disclose anonymous user statistics in order to describe the Services to current and prospective business partners and to other third parties for other lawful purposes.

Your Choices. Backstreet Academy may use Personal Information to contact you to promote Services we believe will be of interest to you. If we do so, each communication we send you will contain instructions about how you can “opt-out” of receiving future promotional communications. We may also send you service-related communications, which are transactional in nature. For example an email message confirming your purchase of a Backstreet Academy experience or message saying your Backstreet Academy experience has been cancelled. You may not opt-out of transactional communications.

If your Personal Information changes, you may correct or update it by logging into your account on the Site, by emailing info@backstreetacademy.com or by messaging support via the Site. Please know that if your Personal Information has been disclosed to third parties in accordance with the terms of this Privacy Statement, we can no longer correct, modify, or delete that Personal Information.

You may deactivate your account by emailing info@backstreetacademy.com or by messaging support via the Site. Backstreet Academy will use reasonable efforts to respond to your request within 5 business days. Please note that we will retain your Personal Information for as long as your account is active or as needed to provide you Services, maintain a record of your transactions for financial reporting purposes, and as necessary to comply with our legal obligations, prevent fraud, resolve disputes, troubleshoot problems, and enforce our agreements.


Backstreet Academy takes reasonable steps, including implementing administrative, technical, and physical controls, to protect your Personal Information. However, no communications over the Internet, or method of electronic storage, is 100% secure. Therefore, Backstreet Academy cannot guarantee absolute security of your Personal Information and you should take special care in deciding what Personal Information you choose to provide.

Privacy Policies of Third Parties

This Privacy Statement only addresses the use and disclosure of information by Backstreet Academy through your interaction with the Site. Other services and websites that may be accessible through links from the Site may have their own privacy statements and have different practices with respect to the collection, use and disclosure of Personal Information. Our Experience Providers, Hosts and Business Partners may also have their own privacy statements. We encourage you to familiarize yourself with the privacy practices of third parties prior to providing them with information or taking advantage of a sponsored offer or promotion.

Children’s Privacy

Pursuant to Backstreet Academy’s Terms of Use you must be 18 years old or older to use the Services. In accordance with the Children’s Online Privacy Protection Act, we do not collect or maintain Personal Information directly from people we actually know are under 13 years of age. Parents or other adults may provide us information about children under the age of 13 who will participate in a Backstreet Academy experience and we will protect that information as we protect all other Personal Information. If we learn that a child under the age of 13 has directly submitted his or her Personal Information to the Site, we will take steps to remove that the child’s Personal Information from our databases.

Changes to this Privacy Statement

We will routinely update this Privacy Statement to clarify our practices and to reflect new or different privacy practices, such as when we add new services, functionality or features to the Site. If we make material changes to this Privacy Statement we will provide notice before the changes become effective. You can determine when this Privacy Statement was last revised by referring to the date from which it was “Effective” above.

Dispute Resolution

The resolution of any dispute, claim or controversy arising out of or relating to the Services or your use of the Services or the Site, including this Privacy Statement, will be governed by the Arbitration Agreement in Section 18 of Backstreet Academy’s Terms of Use.

Contact Us

Please contact us at info@backstreetacademy.com or by messaging support via the Site with questions regarding this Privacy Statement.