Digital Marketer

Yogyakarta, Indonesia

Apply now at jobs@backstreetacademy.com

 

Company Description

Backstreet Academy is an award-winning technology social enterprise building a peer-to-peer impact travel platform. Our mission is to alleviate poverty through impact travel. (www.backstreetacademy.com) Our unique differentiating factor is our ability to connect the unconnected at the Bottom of the Pyramid via our local call/SMS technology allowing people to host unique experiences with tourists even if they can’t speak english or access smartphones. We offer over 1,200 unique experiences in 10 countries and 40 cities throughout Southeast Asia, India and Nepal. We have been awarded 10 Tripadvisor Certificates of Excellence as well as been featured on numerous international publications such as Forbes, National Geographic, ChannelnewsAsia, BBC Travel, Conde Nast and many more. We are also supported by Booking.com as the top startup in their sustainable Travel accelerator – The Booster Program.

Our main areas of impact are:

1) Empowerment through micro-entrepreneurship

We enable thousands of people in underprivileged communities around the world to become micro-entrepreneurs in tourism by providing the technology, platform and market access to the tourism industry, even if they are unable to speak English or access smartphones. Not only does this alleviate poverty directly for the microentrepreneur, their mindset and business will also help in moving his community out of poverty.

2) Conservation of traditional heritage and culture

Thousands of traditional heritage, culture and crafts are slowly being forgotten with mass migrations to big cities and a lack of economic opportunities for people who hold on to them. With an avenue to monetize their skills and generate interest in these traditional heritage, we are able to keep it alive and provide a livelihood for these artisans. Youth are more inclined to learn about their heritage as well, making it a lucrative profession compared to before.

3) A virtuous cycle to end poverty

With this empowerment approach, we enable communities to move out of poverty with dignity. By helping to train them as micro-entrepreneurs, not only do we do away with the hand-outs mindset, we also enable the self-starters in each community to become a champion who can subsequently inspire and assist his/her own community out of poverty, setting into motion a virtuous cycle to put poverty in a museum.

For travellers we provide a simple way to experience authentic life and intangible heritage wherever they go. Our vision is to bring this concept of impact travel global, making tourism a significant force for good in making poverty history.

Find out more about our company through:

1)     ChannelnewsAsia Documentary

2)     3min-Documentary by Our Better World

We are headquartered in Singapore with offices in Nepal, Thailand, Laos, Cambodia, Vietnam, Philippines and Indonesia.

 

Job Position (Digital Marketer), Based in Yogyakarta, Indonesia

We are looking for an experienced digital marketer in the travel industry. You must have run marketing campaigns for travel companies before, preferably travel platforms. You must be extremely comfortable with data, being numbers driven as well as creative. You will be in charge of conceptualizing and executing our marketing campaigns across digital and offline formats supported by our operational team in 8 countries and our technical team. You will be managing our marketing budget and ad spend to help the company expand 10x in the next 3 years with very little constraints in what we can do and cannot do. This is also a unique opportunity to conceptualize campaigns for the entire region, as well as for an extremely new and innovative product that will make a difference to the industry as well as the communties we serve.

This job is very fulfilling as you will get to see the social impact you can make on the local people througout Southest Asia. The perfect blend of social impact and business success is something very very few organizations have as a model in developing countries. We believe social impact and profits can go hand in hand and we think this should be the way to go in developing a nation for sustainability. There are many NGOs in Asia, and we are not one of them. We are a business, and we will be run like one, but with the mission of alleviating poverty through social entrepreneurship.

Remuneration will be competitive with 3 phases. Probation period, stable and then results driven. The probation period of 2 months will be for you to see if this is the kind of job you like and if you are up to the challenge of working in a technology social enterprise with regional reach. In the stable period you will receive a fixed salary, and in the results driven period you will receive bonuses based on your performance and the company’s local performance as well.

Job Duties

-        Plan and execute web, SEO/SEM, email, social media, offline and display advertising campaigns

-        Manage our marketing and ad spend for optimal ROI

-        Design, build and maintain our social media presence

-        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

-        Identify trends and insights, and optimize spend and performance based on the insights

-        Brainstorm new and creative growth strategies

-        Plan, execute, and measure experiments and conversion tests

-        Collaborate with internal teams to strategize campaigns for growth taking into consideration operational, financial constraints

-        create landing pages and optimize user experience

-        Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

-        Instrument conversion points and optimize user funnels

Job Requirements

Essential

-        Fluent written and conversational English.

-        Proven working experience in digital marketing

-        Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

-        Highly creative with experience in identifying target audiences and devising digital campaigns that engage with high measurable ROI

-        Experience in optimizing landing pages and user funnels

-        Experience with A/B and multivariate experiments

-        Solid knowledge of website analytics tools (e.g., Google Analytics)

-        Experience in setting up and optimizing Google Adwords campaigns

-        Strong analytical skills and data-driven thinking

-        Up-to-date with the latest trends and best practices in online marketing and measurement

-        Have a laptop and smartphone preferably

-        Honesty & Integrity

-        Passion for travel, connecting people, social enterprises, culture and technology

Preferred

-        International experience in travel industry

-        Passion for marketing, startups and advertising

-        Have worked in a startup environment before

-        Have an interest for social causes, making social impact and initiating change for Southeast Asia.

 

Closing Date: 15th August. Applications and interviews will be carried out on a rolling basis, so please send in your applications ASAP.

How to apply: Please send your Resume and link to portfolio to jobs@backstreetacademy.com. Feel free to submit anything else that you think would help your application to the same email.